Project scope:

  • Print
  • Identity
  • Information Graphics
  • Packaging

Bell & Whistle

Bell and Whistle is a custom bicycle restoration initiative. I developed an identity, brand manifesto and bicycle owners pack carrying across the brand values of minimising waste and reusing materials. Yellow is the primary colour and represents positivity and newness, and the lack of images across the printed material minimises ink usage and harmful waste. The typography draws on transport signage type treatment.