Power-ups

Packaging, animation and brand manifesto for a 100% fruit smoothie-cube range for kids and teenagers, developed as a project at Billy Blue College of Design. It’s a fun and collectable product that focuses on the healthy ‘power-ups’ fruit can provide with a range of real fruit flavours. Each flavour has it’s own icon, colour and special power, and is packaged in a dispenser box that looks like a power bar depleting over time.